Localism - a fundamental building block of a successful web strategy that includes deploying a network of local websites based on natural type-in keywords – location, location, location.
A major shift has occurred recently in the way that consumers interact with the Internet and with each other – a popular term for this is “Localism”. Consumers are interested in knowing everything going on around them; news, events, friends, resources. As a result, consumers naturally type in city modifiers as anchor text to their search.
There are a number of elemental economic strategies that are dovetailing to support how information is organized around location and delivered to consumer audiences.
These strategies focus on URL naming structures and tagging of information to allow for and produce location based results.
Localism is a departure from the traditional brand-driven online strategy of “brandname.com”. Over time, some brand names die, but the consumer type-in of city and category on the Internet will not. Specifically, as it relates to real estate http://www.HomesinWhippany.com will long outlive other sites.
Larry Vecchio owner of Better Homes NJ said
The Internet is the most important thing to happen to real estate in many years, and traditional marketing is no longer enough. Anyone can advertise home on MLS or realtor.com, but Internet offers more opportunities for buyer and sellers. We believe this investment increases exposure for our sellers and helps more buyers in home search.
Better Homes NJ operates over 1300 websites and online services including, live help online, virtual tours, single property websites, floor plans and featured homes.
Invite me in and see why Better Homes is just Better!!!
